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Saturday, July 26, 2008

The Dark Knight Continues Rolling  



The Dark Knight continues to be a record breaking movie and hitting some unexpected record...

According to boxofficeguru.com, the estimated Friday figure projects to a $72-75m weekend, and combined with a very healthy mid-week gross, would put Dark Knight's total earnings around an unprecedented $310-$315 million after only ten days, which will not only set a number of box office records, but make it the highest grossing film this year.


To put the business The Dark Knight is doing in perspective, the film will take in $300 million in ten days. The soon-to-be-second quickest film to the $300m mark was 2006's Pirates of the Caribbean: Dead Man's Chest, which turned the trick in 16 days. And Dark Knight is doing all this without the benefit of a 4-day weekend and a relatively later summer release for a "blockbuster".

The list of records The Dark Knight has or will break is a mile long, but perhaps most noteworthy – 1.) the film will now undoubtedly and easily break the $400m barrier; 2.) it's not inconceivable it could reach $500 and/or become the second-biggest grosser ever behind Titanic; and 3.) even when adjusting ticket prices to account for inflation, Dark Knight should eventually out-earn Tim Burton's 1989 Batman, which at today's prices would have earned an approximate $420m.


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