Wednesday, April 6, 2011
Industry leader backs ad pull-out from 'Willing Willie'
Source: abs-cbnnews.com
MANILA, Philippines - Retired advertising industry leader and now Cultural Center of the Philippines (CCP) chairperson Emily Abrera encouraged other advertisers to follow the lead of companies that have already pulled out their ads from Willie Revillame's game show, "Willing Willie."
She said this is a proactive way for companies to encourage quality programming on local television.
Revillame's show got the ire of government agencies and other individuals after his show featured a 6-year-old boy, Jan-Jan, crying while supposedly made to do a lewd dance.
"I laud their action. That is the action that advertisers should do," Abrera said.
Facebook pages and Twitter users are calling for more action against Revillame and his show.
But according to Department of Education (DepEd) Secretary Armin Luistro, not one sector should be blamed for the incident.
Continue Reading
MANILA, Philippines - Retired advertising industry leader and now Cultural Center of the Philippines (CCP) chairperson Emily Abrera encouraged other advertisers to follow the lead of companies that have already pulled out their ads from Willie Revillame's game show, "Willing Willie."
She said this is a proactive way for companies to encourage quality programming on local television.
Revillame's show got the ire of government agencies and other individuals after his show featured a 6-year-old boy, Jan-Jan, crying while supposedly made to do a lewd dance.
"I laud their action. That is the action that advertisers should do," Abrera said.
Facebook pages and Twitter users are calling for more action against Revillame and his show.
But according to Department of Education (DepEd) Secretary Armin Luistro, not one sector should be blamed for the incident.
Continue Reading
